Social Media Storytelling Strategy Seminar
Take the mystery out of social content strategy
Are you completely confused as to what to do with your social media content - or where to even start when you DO have the content? This past week I taught a seminar on JUST that in New York with Susan Stripling, and it was packed with information and insightful audience questions about current trends in Facebook and Instagram social strategy.
This 2.5 hour seminar will be business changing - regardless of your industry or your skill level, and it is now available to purchase.
Here are a few of the things you will take away from this seminar:
Why you need a compelling story about your brand (and it might not be the story you think!)
Where to find stories if you feel lost
How to deal when you want to keep your world private, but every “expert” is telling you to open yourself up.
How to present that content on different social media platforms to reach the most people (hint: hashtags might be hurting you!)
How to schedule your storyline over a period of time (week, month, quarter, or even year) - so that you are not scrambling for content, you are dovetailing your social media content efforts with your sales and marketing goals, and you can go back to running your business.
Why algorithms are not the enemy , and how you can use them to your advantage.
Creating your brand's compelling social media narrative can be overwhelming, but an overarching story is needed to increase social media engagement. Not only do your fans and potential customers want to know about you, your products, and your company's background, but social media platforms and their algorithms reward pages and accounts that create useful and engaging content that add value to online communities.
Where do you find the stories that surround this narrative, and what do you do with them once you have them? We'll discuss creating a storytelling strategy that helps you connect with your dream clients. No more obsessing over what to post day to day - after this seminar you'll have a flexible social media plan set up that takes that stress out of your life.
In addition to coming up with a plan for posting, we will also explore the technical items that can either increase or destroy organic reach. These technical items are specific to each platform, and can occasionally change without warning, so we'll show you how to keep up to date on the latest algorithm changes. Knowing the strategy of timing posts, words you should and should NOT use in posts, how to get people to interact on posts, and why hashtags and tagging pages can actually hurt organic reach on certain platforms, are areas that business owners and page admins don't always have time to learn. This seminar puts all of this in one place, and creates actionable steps that can be implemented immediately and over the long term.
If you would like to purchase your copy to learn a better way to approach social media, and reach the most people - purchase the Social Media Strategy Seminar here, you will receive a link to view the seminar, as well as downloads for the e book and worksheets. Have a pen and notebook ready - this seminar is going to change your business.
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