My writing revolves around all of the things I am passionate about: reaching the most people through social strategy, handling social media when something tragic happens, grief & grieving in the age of social media, and harnessing the power of virtual communities to create change. I also explore how online communities can create real and lasting connections in the outdoor world, and why, even though we live in a deeply digital world, the best times are when you step outside and breath in the fresh air.